Advertising Application

Public Notice Information

For a period of no less than 28 consecutive days, starting on the day after the day on which the application was given to the Licensing Authority the applicant has a duty to clearly display a brief summary of the application. This must include

(a)  the name of the applicant;
(b)  the premises address;
(c)  proposed licensable activities; and
(d)  the proposed hours of opening.

The public notice should also contain information about where representations can be made or where the full details of the applications can be viewed, i.e. Allerdale Licensing Authority, dates between which any interested parties are able to make a representation and a statement noting that it is an offence to knowingly make a false or reckless statement in connection to this application, to which a fine may be attached.

Other requirements of the Public Notice are:

(a)  The notice must be displayed on pale blue colour;
(b)  It must be of a size equal to A4 or larger; and
(c)  Must be printed legibly in black ink or typed in black in a font of a size equal to or larger than 16;

The  notice must be displayed in a prominent position at or on the premises to which the application relates where it can be conveniently read from the exterior of the premises by the general public. In the case of the premises covering an area of more than 50 metres square, a further notice in the same form and subject to the same requirements every 50 metres along the external perimeter of the premises abutting any highway. 

Advertising information

The applicant must also advertise their application in a local newspaper or, if there is none, in a local newsletter, circular or similar document, circulating in the vicinity of the premises. 

The notice must be published on at least one application during the period of ten working days starting on the day after the day on which the application was given to the Licensing Authority.  The consultation period allowed in the newspaper notice must coincide with the expiry date for representations shown in the notice displayed on the premises.

Applicants are advised to contact the newspaper they intend to use before making application to check whether sufficient space is available for their notice to be advertised within the required period.


A notice displayed on the premises from 1st March should allow up to 28th March for representations to be made (assuming we are counting 1st March as the first day of the period).  If the applicant subsequently advertises the notice in the newspaper on say 5th  March, the expiry date for representations should still be 28th  March.

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Contact us

0303 123 1702

Allerdale Borough Council
Allerdale House, Workington, Cumbria,
CA14 3YJ