Media and publicity protocols

Councillors and officers have a duty to inform and communicate effectively with people. When communicating with residents, Allerdale Borough Council aims to conform to the Government’s Code of Recommended Practice on Local Authority Publicity (made under the Local Government Act 2000). There was an annex to this code produced in 2011.This code covers the rules around content and style of publicity, dissemination, advertising, promotion of individual councillors and restrictions during the election period.

Publicity describing the Council’s policies, aims and activities will be as objective as possible, concentrating on facts or explanation or both. Any comment will be objective, balanced, informative and accurate.

News releases

Council news releases are written by the Communications Officer providing information about the Council and its services. Council news releases will be factual and expressed in plain English. News releases will be free of party political bias. Embargoes will only be used when considered essential.

Media enquiries

The media should address their enquiries to the communications officers. The Council will be mindful of journalists' deadlines and will try to use an appropriate, named spokesperson in the quotes it provides wherever possible. 

Publicity during the pre-election period

During the six-week pre-election period, particular care will be taken to ensure that laws surrounding local government publicity are not breached.

Branding and Logos

Our Branding Handbook, black and white logo and colour logo are available here.  

Downloadable Documents

All documents open in a new window.
File nameSizeApproximate Download time
Microsoft Word formatBranding Handbook in Word format681 Kb1 min 37 secs @ 56k, 3 secs @ 2mb
JPEG formatBlack and White Logo in JPEG format32 Kb5 secs @ 56k, 0 secs @ 2mb
JPEG formatColour Logo in JPEG format80 Kb11 secs @ 56k, 0 secs @ 2mb
Unknown file formatColour logo - large file in Unknown format9231 Kb21 mins 59 secs @ 56k, 38 secs @ 2mb

Get Microsoft Word ViewerDownload Microsoft Word Viewer (external website). Microsoft Word Viewer allows you to view Word documents even if you don't have Word installed on your computer.

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Contact us

0303 123 1702

Allerdale Borough Council
Allerdale House, Workington, Cumbria,
CA14 3YJ