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Cumbria,
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Lakesman Triathlon goes from strength to strength

21 July 2017

The Lakesman long distance triathlon has yet again proved a huge hit, bringing £1.48m into the Cumbrian economy. 

The event, now in its second year, took place on Sunday 18 June 2017, and saw more than 390 competitors swim 2.4 miles in Derwent Water, cycle 112 miles across West Cumbria, then run a full marathon around the streets of Keswick. 

The vast majority of athletes came from outside Cumbria, providing a welcome boost to businesses in the area with three-quarters booking accommodation with people staying on average for three nights. Each family group spent around £1,138 each over the weekend – up nearly £100 on last year.  

Of the spectators, over a quarter were from outside Cumbria, with more than two-thirds travelling to Keswick specifically for the event. And the event has made a lasting impression on them, with 92% saying they would go to a similar event, with 98% recommending it to others. 

And the economic benefit of the Lakesman was felt long before the event even started and will continue for long after. Some 43% of competitors had visited the area to train, on average 2.5 times prior to the event in June, spending more than £220 for each visit. Those questioned also said the event improved their perception of the area as a place to visit and would likely make them visit again.  

Overall it is estimated that for every £1 invested into the event, over £13 was generated for the local economy.   

The Lakesman was made possible by a partnership between Allerdale Borough Council, Greenwich Leisure Ltd, Nuclear Management Partners, Carlisle-based CN Events and specialist sporting event company Sport in Action. The event sponsors were Zone 3, Lucozade Ribena and local companies Tray bakes, McClures and Carvetii Coffee. 

Allerdale Borough Council part-funded the Lakesman and Councillor Michael Heaslip, Executive member with responsibility for sports development, said he was very pleased with the continued success of the triathlon. 

He added: “This event is absolutely brilliant and supports so many of the Council's priorities. Not only does it boost business and our local towns, but we also get to show the world our fantastic area at its best. And of course it promotes healthier lifestyles – who couldn't be inspired by the competitors to get off the sofa, dust off your old bike, swimming togs or running shoes and get out there. But of course the best thing to hear is that everyone has such a great time here – and a lot of that is all down to the fantastic organisation 

We knew the Lakesman would be a success when we were first approached to help. And it is – in every way. I understand planning for the 2018 Lakesman is already underway and spaces are filling up fast which is really great to hear!"   

Race Director, Phil Whitehead, said: "We are absolutely thrilled with the response to this year's event, and the boost to the local economy really is the icing on the cake. We opened entry for the 2018 full distance race and also brand new for 2018 is the Lakesman half a few weeks ago and both races are now over 50% full.  We work really hard to keep the athletes at the heart of everything we do, and the feedback shows we are achieving this.  It's great working with Allerdale Borough Council to put on high quality events like this that truly showcase the area". 

The feedback from the event has been incredible with 99% of athletes saying they would do the event again and nearly all saying they would recommend it to others. Their enthusiasm is reflected in the comments: "..this is one of the best organised, friendly events we have attended in the UK and Europe.." said one, whilst another when asked to comment on the triathlon said that is was "the best long tri I have done – I have done basically all UK events and on each aspect of the race this out did all the others, a well thought out race put together by people who understand tri."  

The Lakesman2017 key stats: 

·         29% of spectators were local to Allerdale, and almost half (44%) were from elsewhere in Cumbria. 26% were from outside the county. Satisfaction rates were high. 42% rated the event as ‘very good’ and 56% as ‘good’.   

·         92% of spectators said they would come to another, similar event in future, and 98% would recommend it to others . 

·         Average spend per spectator at the event was £16.53.  

·         49% of spectators said they would also go for a meal or a drink, and 10% would go shopping and visit an attraction as well as see the event. These activities generated additional spend in the area.  

·         16% of spectators were visitors from outside of Cumbria staying overnight. They spent on average £230.62 per person on their overall trip.  

·         Three quarters (77%) were between the age of 35 and 54 years old. Some 68% of groups were adult only and 32% included children. Average party size was high at 6.1 people.   

·         8% of athletes were local to Allerdale, and 13% from elsewhere in Cumbria. 79% were from outside the county (increased from 72% in 2016).   

·         Satisfaction with the event amongst athletes was very high, and improved on the 2016 event. 95.5% rated it as ‘very good’ and 4.5% as ‘good’.   

·         24% of athletes were on a day trip from home and 74% were staying overnight in Cumbria 

·         Average length of stay was 3 nights (up from 2.5 nights in 2016).  

·         Average spend per staying group was £1,138.64.  

·         43% of athletes had visited the area prior to the event to train, an average of 2.5 times. Spend on these training trips was £221.86 on average.  

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0303 123 1702

Allerdale Borough Council
Allerdale House, Workington, Cumbria,
CA14 3YJ