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 0303 123 1702

Allerdale Borough Council,
Allerdale House,
Workington,
Cumbria,
CA14 3YJ

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News release

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New signage will help tourists in Keswick

Wednesday 15 February 2017

Improved signage has been installed in Keswick town centre to help visitors to the area find their way to Derwentwater, one of the town’s most popular locations.

The project is being funded by Allerdale Borough Council, which has been working with Keswick Town Council to implement the new finger-posts, signs and route-map.

The signage ties in with the new Derwentwater Walk waymarked route project which has been delivered by the National Trust, Keswick Tourism Association and Lake District National Park Authority to help visitors follow the scenic 10-mile walk around the lake. A new map of the entire route has been placed opposite Hope Park Café.

The route passes through the town centre, with the Town Council highlighting a need for improved information to help tourists follow the popular path.

Councillor Bill Jefferson, Executive Member with responsibility for tourism and culture in Allerdale, said: “It is one of the Council’s priorities to ensure our towns are welcoming and thriving, so by improving public information we hope this will enhance visitors’ experience in the area.”

Joe Broomfield, Town Centre Area Manager, worked with the Town Council and others to deliver the project: “If you’re familiar with Keswick it’s easy to forget that first-time visitors can struggle to find their way from the town centre to the foreshore area. The new finger-posts and signage make the route a lot clearer and it’s great that we’ve been able to integrate the town centre signage with the newly waymarked Derwentwater Walk.”

Vanessa Metcalfe, Tourism Manager at Keswick Tourism Association, added: “We have been absolutely delighted with the success of the Derwentwater Walk and strongly believe that the new town centre signage will encourage even more people to pay a visit to the lake and follow the waymarked walk route.”

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0303 123 1702

Allerdale Borough Council
Allerdale House, Workington, Cumbria,
CA14 3YJ