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Allerdale Borough Council,
Allerdale House,
Workington,
Cumbria,
CA14 3YJ

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News release

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Taste Cumbria’s flagship festival sees record number of visitors

Thursday 28 September 2017

Taste Cumbria in Cockermouth saw its biggest ever turnout this year, with over 40,000 people descending on the town to enjoy the annual food festival.

The event, which took place over the weekend of Friday 22 – Sunday 24 September, brought nearly £2million into the local economy: an increase of 15% compared to 2016. Stalls and cooking demonstrations took place on Main Street, with children’s activities on the Market Place and next to Sainsbury’s, as well as a pop-up restaurant at Wordsworth House, a beer festival at Jenning’s Brewery and the first ‘Secret Gin Garden’ and ‘Prosecco Picnic’.

Independent research carried out during the event showed that the average spend was £22.55, which is a significant increase of 58% on last year. Eight in 10 people had returned after previously attending Taste Cumbria Food Festivals, and 11% of visitors had travelled from outside the county.

An impressive 99% of respondents said they would like to come to another, similar event in future and 99% said that they would recommend it to others. In addition, 62% of people said they would go for a meal or a drink, and 42% would go shopping, which in turn generated additional spend in the area.

Alan Smith, Leader of Allerdale Borough Council and a Cockermouth Town Councillor, said: “This is a phenomenal outcome for Taste Cumbria and I am delighted that the event has had its biggest impact on the local economy so far. The town was buzzing all weekend and I’m so pleased that the festival was enjoyed by more people than ever, both local and from outside the area. The Council will continue to support important events like this, and I am looking forward to its return at Christmas.”

Marie Whitehead, Director of CN Events, added: “The event was a massive success with all new activities including the Secret Gin Garden, comedy in a new venue, Prosecco and the Pig and Kevin Tickle's pop-up all proving incredibly popular.  Loads of children enjoyed the Cockermouse Jigsaw Trail and the town trails were also a success. We are really excited about our next Taste event in Cockermouth at Christmas and showcasing everything fantastic about Cumbria food and drink".

The event was organised by CN Events in association with Allerdale Borough Council and Cumbria Life. Taste Cumbria was first held in Cockermouth in 2010, and following its success additional festivals across the county have been introduced.

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0303 123 1702

Allerdale Borough Council
Allerdale House, Workington, Cumbria,
CA14 3YJ