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 0303 123 1702

Allerdale Borough Council,
Allerdale House,
Workington,
Cumbria,
CA14 3YJ

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News release

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Council confirms Taste Cumbria funding

21 March 2014

Allerdale Borough Council has committed £17,500 to secure the future of the Taste Cumbria food festival in 2014.

The event attracted an estimated 20,000 people to Cockermouth in 2013, and generated around £1.9 million for the local economy. An independent evaluation report revealed more than half the visitors were from the Allerdale district, with an additional 23% from across Cumbria and 19% of people from across the UK. 92% of people said they had come here specifically for the festival – and 99% said they would be back.

Councillor Alan Smith, Leader of Allerdale Borough Council, said: “We were already considering committing £5,000 to the event – the same as last year – but when we heard that there could be a potential funding shortfall for 2014 we knew we had to act.

“It’s inconceivable that Taste Cumbria wouldn’t happen, or that it would move somewhere else in the county. We know there are other local authorities who would welcome it to their towns in a flash because the benefits of hosting the event are immense.

“Not only does it give our residents a great weekend of attractions, it also attracts thousands of people to the area, and the economic impact is fantastic. As well as visiting the Festival, more than half those attending said they would also go for a meal or a drink, 43% planned to go shopping, and 20% said they were going to visit another attraction. That all means more money is going into the coffers of local businesses.

“Two of the priorities in our Council plan are to invest in our town centres and support local festivals and events so everyone has access to great leisure activities. We’re very proud that we were able to give this financial support and secure the festival’s future for 2014.”

The 2013 Taste Cumbria event saw scores of food businesses and experts displaying their wares during a weekend of stunning weather. Attractions included a massive producers’ market and celebrity chef’s demonstrations from the likes of Mediterranean expert Aldo Zilli, Belfast’s finest Paul Rankin and former Le Gavroche Head Chef Steven Doherty who now runs the restaurant at Lakeland in Windermere. Simon Rogan, Chef Proprietor of L’Enclume in Cartmel, which had just been voted the best restaurant in the UK, hosted four exhausting sittings at a pop up restaurant in the quirky surroundings of P&R Benn’s motor showroom.

Other events included three special marquee events at The Trout hotel with a comedy night with pie and peas on the Friday, a gin, whisky and soul night on the Saturday, and an audience with the celebrity chefs on Sunday.

Plans are now being made for the 2014 festival which will take place on Saturday 27 and Sunday 28 September.

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0303 123 1702

Allerdale Borough Council
Allerdale House, Workington, Cumbria,
CA14 3YJ