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 0303 123 1702

Allerdale Borough Council,
Allerdale House,
Workington,
Cumbria,
CA14 3YJ

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Visitor initiatives hope to bring more people to Wigton

2 June 2015

Two new initiatives have been launched in Wigton to widen the town’s appeal - a Heritage Trail and a shop front design guide.

The Heritage Trail has been created to encourage visitors to explore the town centre and provides an interesting and easy-to-follow guide to the history and development of Wigton. The Trail and associated booklet were developed by the Wigton Town Team and involved the following partners:  

  • Allerdale Borough Council
  • Wigton Town Council
  • North Allerdale Development Trust
  • Wigton Civic Society
  • Wigton Business Group

The Trail incorporates 22 sites of interest across the town centre including St Mary’s Church, the George Moore Memorial and Wigton Theatre. It’s a circular trail which takes between 60 minutes and 90 minutes to complete. Numbered blue plaques have been put up at each site of interest.

Town Centre Manager, Joe Broomfield, said: “The Trail and the booklet were created to showcase the fascinating history and heritage of Wigton, and give an insight into the people and buildings that have the shaped the place it is today. It’s hoped that visitors to Wigton will follow the Trail, spend some time in the town centre and take advantage of the great range of independent shops and services on offer. Equally, local people should find the information in the booklet interesting and perhaps they will discover something about Wigton that they didn’t already know.”

Trail booklets are free and available from Wigton Market Hall, which is the first stop on the route.

The shop front design guide has been created by Allerdale Borough Council to help and encourage business owners to ensure that their shop fronts and signage are of high-quality design and materials, and enhance the character of the town centre Conservation Area. Research shows that an attractive and well used shopping centre will attract people to spend time there, even if they do not have a specific shopping objective in mind.

Councillor Bill Jefferson, Executive Member for tourism and culture, said: “It is great to see the Council working with other partners on initiatives which will attract people to the areas. By getting involved it means that we are sticking to our Council Plan which states that we will make sure our towns are attractive and welcoming. This is what Wigton is trying to do and we are fully on board with their efforts to bring new people to the area.”

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Contact us

0303 123 1702

Allerdale Borough Council
Allerdale House, Workington, Cumbria,
CA14 3YJ