An Advertisement is defined as any WORD, LETTER, MODEL, SIGN, PLACARD, BOARD, NOTICE, DEVICE or REPRESENTATION, whether illuminated or not, in the nature of, and employed wholly or partly for the purposes of advertisement, announcement or direction (excluding any such thing employed wholly as a memorial or as a railway signal), and includes any hoarding or similar structure or any balloon used, or adapted for use, for the display of advertisements.

In general the display of advertisements requires consent.  There are a number of exceptions to this rule but they must fulfil detailed requirements.  It is suggested that you discuss your proposals with Planning before preparing an application to ascertain if consent is or is not required.

1. Plans

Three copies of all plans are required. The plans must include:

Although these would preferably be Ordnance Survey extracts or a tracing thereof, they need not necessarily be to scale.  However, they should be of sufficient detail to enable the Authority to locate the site/premises, on which the advertisement is to be displayed, accurately.

These should show the size of the advertisement and its position on the land in question.  In the case of a sign, these should also give the materials to be used, fixings, colours, height above the ground and, where it would project from a building, the amount of the projection.

It is a requirement of every consent granted by or under the Regulations that BEFORE the advertisement to which the consent relates is displayed, the permission of the owner of the land or other person entitled to grant permission shall be obtained.