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Our Business Growth Strategy

We have put economic growth at the heart of our Council Plan. That's why we devised a Business Growth Strategy to help businesses grow, invest and move to our area. 

Vision for business in Allerdale

The plan's Vision for Allerdale is:

Allerdale will have a strong and diverse economy which builds on its existing comparative advantage in manufacturing and moves away from an overreliance on nuclear energy. It will capitalise on and promote its credentials as a fantastic place to live for all people at all life stages to provide businesses with the talent pool they need to grow and compete.

To meet this vision the plan has three key priorities:

  • Quality of Place: Increasing the attractiveness of ‘Place’ can have resounding impacts on labour market, make local centres a more attractive place to live and boost overall business activity through increased tourism and increased local spend. Interventions therefore consider the vitality of Allerdale’s Local Centres and opportunities to enhance liveability.
  • Business Support: Based on level of micro-businesses and the number of businesses that have a long-standing history of being located within Allerdale, it is necessary to expand the Business Support offer to target both entrepreneurship and growth of existing businesses (specifically in manufacturing). Business Support interventions could cover two elements: provision of thematic support across businesses as necessary and provision of physical space for growth and networking.
  • Economic Diversification: Allerdale already has options for diversification that could be exploited. For successful growth and sustainability, long term diversification needs to be the focus. There are various elements that could be explored but the two main areas are manufacturing and tourism. 

Read our Business Growth Strategy