Allerdale Days In Manchester
The 'Allerdale Days in Manchester' event is designed to promote the area to a wider audience, showing off its attractions as a place to visit, live and invest. It is also a chance for Allerdale businesses to sell their products and open up new markets.
The event, organised by CN Events on behalf of the Council, took place on the 10th -11th August in the city's famous Albert Square – placing Allerdale businesses slap-bang in the centre of the city within the major shopping and business areas. A drinks reception on the Thursday evening before the event.
Some of the diverse attractions to the free event included a mini ‘Taste Cockermouth on Tour’ food and drink market, rally cars from M-Sport Rally, beer tent with local beers from Jennings Brewery and Workington's Tractor Shed Brewery, University of Cumbria, Lakes Distillery, live music and exhibitions from local businesses and organisations and many more!
Visitors also had the opportunity to try out some of the virtual reality videos being developed by the Council for people to experience all the rich and varied attractions of the area. Allerdale-based film company Fluid Productions is producing the virtual reality films, with funding provided by the European Agricultural Fund for Rural Development's LEADER programme.
An event for everyone to enjoy
Alan Smith, Leader of the Council, said: "The idea came about some years ago, when I was travelling back from London having spent the day with MPs and their staff promoting all the great things about Allerdale as part of the annual Cumbria Day celebrations. I wanted to do an event for everyone to enjoy - to take Allerdale, its businesses and attractions, to a major city and lavish it with what makes our area special and a great place not only to do business but also to live and visit. I'm so pleased that we are now able to make this happen."
Anna Chippendale, CN Event Manger said: "We wanted to create an interactive event where people can experience a little bit of Allerdale in the centre of Manchester. It's a great opportunity for businesses to showcase their products and services and really help us to shout about how fantastic the region is".
John Coughlan, CEO of event sponsors, TSP Engineering in Workington, added: “TSP Engineering is very much an award winning Allerdale and Cumbrian business. We see ourselves as an example of what can be achieved with the support of Allerdale it's people and tremendous life balance. Our location in Allerdale has supported TSP Engineering in becoming a recognised world class business in a high technology industry. We want people to see Allerdale is a fantastic place to live, train, work and develop your career and life."
Graeme Mitchell, Owner of Tractor Shed Brewing said, “Tractor Shed Brewing likes to challenge perceptions which is why we mainly brew continental style beers such as Pilsner, Helles and Hefeweiss rather than just real ale. We wanted to support this event because it aims to broaden people’s perceptions of Cumbria and the Borough of Allerdale. We're not defined solely by the beauty of the Lake District National Park, beautiful as it is, but explore a little further and discover our amazing beaches, awesome career opportunities, cool music festivals and of course some fabulous food and beer! A small bit of which will be showcased in Manchester!”
The event is all part of Allerdale Borough Council's Business Growth Strategy which sets out the Council's approach to boosting business in the borough.Why Allerdale?
The photos below give a flavour of why Allerdale is such a great place to live, work and invest. Not only do we have wonderful scenery and countryside, but also hi-tech and world-beating industry.