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Allerdale Borough Council create three exciting new resources to boost tourism across Allerdale this summer

Luke Stamper

Luke Stamper

Posted on 18 July 2022

Allerdale Borough Council have created a new Beach and Explorers Guide, a Fishing Faces video series and brochure, and implemented new cycle routes for ebikes and cycling, providing residents and visitors with even more of a reason to visit and enjoy Allerdale this summer. 

The council’s new Beach and Explorers guide aims to help both residents and tourists plan their visit to beaches across the Solway Coast, providing them with details surrounding which bus routes to take, whether there is parking near the beach, or whether there are cafes and restaurants in the vicinity.  
The guide details information for coastal walks at Burgh Marsh, Port Carlisle, Blitterlees, Allonby, Fleswick Bay, St.Bees and many more, creating a wide and varied list of sites to visit across the Area of Outstanding Natural Beauty.  
The council will be distributing a printed version of the Beach and Explorers Guide to local businesses throughout Allerdale in the coming weeks. It was produced in conjunction with the Solway Firth Partnership. 
In addition to the Beach and Explorers Guide, the council have also published 30 new cycling routes for those using ebikes or cycles on the Komoot app and launched a new ‘Fishing Faces’ video series. 
Allerdale now has over 1,000 ebike and cycle routes displayed on the Komoot app, an app that serves as a personal guide for great outdoor experiences. Millions of people all over Europe explore nature with Komoot’s iPhone and Android app, providing them with navigation and routes.  
The new routes provide residents and visitors with new ways to enjoy the stunning coastline via bicycle.  
The ‘Fishing Faces’ video series and brochure celebrates the men and women whose lives have a connection with fishing and the seafood industry along the coast of Allerdale, by revealing their faces and providing a peek behind the scenes. The new content brings a new perspective to the Solway fishery industry. 
The project was funded the Allerdale Borough Council and mostly produced within the Solway Coast AONB. The new content can be found on Visit Allerdale’s website:  
Councillor Tony Markley, the council’s portfolio holder for Tourism said: “Thousands of people visit our stunning borough every summer, to soak up the fantastic views, visit the great restaurants, and spend time at our fascinating and varied tourist attractions. 
“By promoting the new cycling routes, distributing the Beach and Explorers Guide, and publishing the Fishing Faces videos and brochure, we’re providing residents and tourists with even more things to enjoy across Allerdale this summer. We know that there is increased interest in ebikes and cycling so we are pleased to provide lots of new routes to discover.
“These new initiatives have been created to increase footfall across Allerdale over the summer months and to support local businesses across the borough”.   
At 12pm on Wednesday 13 July at the Solway Coast AONB Office in Silloth, Councillor Tony Markley, Managing Director of Tourism & Hospitality Consultants Lancaster and Lancaster, Nick Lancaster, Solway Firth Partnership Manager, Clair McFarlan and Manager of Solway Coast Area of Natural Beauty, Naomi Kay will be on hand to discuss the new initiatives with both members of the press and members of the public, providing them with an understanding of why the new features have been created, and where they can be found.